Preliminary Research-GENRE
By: Sharmeen Shivji
1. Genre: Fashion
2. Genre Conventions: CONTENT
The layout of fashion magazine articles include headlines, intro, body, and the quotes. It's important to have a decorated headline as it will be the first thing that draws the reader into the article. The heading should be bigger than the rest of the text and should be placed at the top. The intro is basically the hook of the article, it draws the readers into to keep reading into the body of the article. The font size is smaller than the headline but bigger than the body. The body is all the information you've gathered. It should be able to keep the readers attention and should be interesting. Lastly, included in the body copy should be quotes, it can be from different models, actresses, etc.
The design of the magazine should remain consistent throughout the whole magazine and should be interactive with the pictures, articles, etc. It should be in tune with the topic of the magazine and be appealing to the eye. The design of each page can be different from other pages however the main elements like font and color should remain the same.
The fonts used in the magazine should be readable, for example, fonts like cursive and fancy texts can become harder to read which turn the readers away from the magazine. The fonts used should be easily read and be able to get the reader's attention rather quick. Also, the fonts should remain consistent throughout the magazine as they set the tone of the magazine.
Lastly, the colors in the magazine should compliment the theme and the tone of the magazine. For example, a spring edition of a fashion magazine would have spring colors like pastels. Again, the colors should remain consistent throughout the magazine to remain relatable and uniform.
4. Industrial Conventions- How is this genre marketed?
The genre of fashion magazines are marketed through its idea that it is used during a time of relaxing and unwinding. The idea of fashion magazines is placed where people that have higher incomes usually use it. The demographic of people who indulge in fashion magazines are usually 17-29 year olds who are affluent and stylish females with an interest in designer clothing and beauty. The marketing of these magazines are that they have information that hasn't been revealed to anyone yet. This information can be from the clothing that a famous person may wear to the perfume they use. Fashion magazines allow females to feel as if they can be the person presented in the magazine.
Sample #1
This magazine fits my genre because "Vogue" is one of the biggest fashion magazines that everyone follows. They only have the most popular stars on their cover and their fashion editions are every fashion designers dream. The title is written in big and easy to read font and even though the model covers some of the letters, anyone can tell that it is VOGUE due to its popularity. The model is Rihanna who is a very popular singer and the creator of the makeup brand "Fenty". The cover tittles on the side give an insight to the audience of what stories they will see inside. Fashion magazines usually contain stories about models, clothing, and or beauty. For example, this magazine contains stories about a famous model and the trends of coats.
Sample #2
This magazine fits my genre because "Harper's Bazaar" is a fashion magazine that showcases the work of new designers and stylists. It shows the audience what is new to the fashion scene. The title is written at the top in a visible and easy to read font. The colors of the background make the font colors of black and white stand out to the reader. The model in this magazine is Demi Lovato, a famous singer. Additionally, this magazine has cover titles that give the reader an idea of what to expect. For example, this magazine will have articles on better skin, the hottest fashion, and more.
Additional Samples
Representation
In the fashion industry, models that are usually photographed are presented as perfection, with the perfect skin, hair, body, etc. They are photoshopped to be shown this way, but to the audience it sets a negative expectation that they believe they have to achieve. These magazines include articles on how to have the perfect legs or how to have a flat stomach. However, as the world progresses we have learned that representation is very important to move forward in fashion. Its important to have these different representations because they can put forth a positive message to the audience that they are perfect just the way they are.
On a more positive note many fashion magazines have started to include different people and have started to move away from the idea that having a skinny body and perfect features are important.
Links
No comments:
Post a Comment